We love a challenge. When presented with a brief to create some supporting visual animations within a Hastings Deering training module we got excited. Big trucks, great training material – awesome.
The challenge was in keeping the trainee captivated while raising their comprehension level (we all know training can make us a little sleepy – problem is – this training could actually save their employees lives – no pressure). Sure we could have done something cute and predictable however we chose to add a little grunt. The result is a contemporary visual journey through the spoken dialog of the training material. This not only adds visual stimulus to what needs to be communicated to the trainee, but emphasizes the relevance of what needs to be learnt. This means it will not only be watched, but read, heard and learnt. Wicked – check it out.
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