Big BIG news, on Friday night we took home an Australian Interactive Media Industry Association (AIMIA) award, one of the most prestigious awards in our industry.

We were presented with the Best Science or Environment Web Site award for our work with Greenpeace and Circul8 on www.action-pact.org.  Circul8, is a Sydney based creative agency, who approached us to collaborate on the project for their client Greenpeace.

Greenpeace wanted a web site as the centrepiece for activism at the United Nations Climate Summit in Copenhagen.  Action Pact was the solution. We created online ‘packages’ that could be personally tailored with messages advocating real action at the summit. More than 20,000 people around the world sent messages to Copenhagen via the site.

On the technical side of things, Action-Pact was deployed using a combination of the advanced 3D capabilities of Flash, externalised content using xml data and the statistical backing of the Popul8 viral marketing system.

Images can be uploaded through the Flash interface and drawing tools enabled enhanced character development.  Another feature is auto capturing of user created content for emails, used throughout the site and the video.

The video allows the user to feel like they are a part of the action pact.  This made it a really successful viral campaign. By using Facebook connect and the Facebook application we were able to leverage off the more than 250,000 Greenpeace Facebook fans. Amazingly, more than 10,000 packages were sent in the first week.

Making this web site brilliant was a total act of love and passion at our end.  We wanted to do something great for the planet and (as always) make our client happy.

This win basically equals a Logie in our industry, so it is an incredible honour.   And to achieve this against international agencies many times our size is a massive coup for us.

For more details on the awards, go to www.aimia.com.au. And to see the Greenpeace site in action – and to create a package of your own – go to www.action-pact.org.

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