It’s interesting. Earlier this year we decided to setup a Facebook, Twitter and Blog presence for MeTTro as part of our campaign to raise our heads from the work we do every day. We decided it would be good as a profile raising exercise to make more noise. But… my question was and still is to a certain extent… ‘what noise should we be making?’.
I feel that when I talk about myself and the work that I do day in day out that it’s incredibly boring. I literally think to myself who the hell would want to know about that! Surely they have better things to do than read about the goings on in my day? Interestingly enough, the turning point came for me at a social event last week (yes it took that long for the realisation). My friends were asking what I had been working on for the last week. As I always seem to do (for fear of not boring them to death) I glossed over the week telling them tidbits of the major projects I was working on. There were ten people at the table and by the end of the conversation all ten were asking me questions. In depth questions. Not just so how did that go – real hard core – want to know more type of stuff. It blew me away.
You would think after 20 years or so in this industry that I would know that people really do find what I do quite interesting… but I guess from my perspective I do it every day. I’m used to the fact I get to work on large campaign pitches, website strategies that involve extensions into social media and motion media implementations.
For me, what this revelation has meant is that making noise, at least from my perspective, is not about mindless dribble that no-one is interested in. In actual fact there are people out there interested in what I have to say, what my staff have to say and what my business does. Great! No more worrying so much about my content – rather just get it out there – make it relevant – but don’t be afraid to let people know what is going on.
This sermonwas proudly brought to you by Raeleen
