Email marketing really works! In 2009 Email marketing returned an incredible $43.52 (US) for every dollar spent. That’s an amazing ratio. Considering email marketing costs a fraction of traditional direct mail marketing it’s a more than worthwhile proposition.
One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a good email management system, you can see very quickly what is working, and what is not. The reporting is easy to use – no more madly running around trying to get a decent activity report out – the system will do it all for you with ease. To top all that off with the new spam laws both here and in the United States it is so important if not imperative that you treat your potential and existing clients with respect. A good email management system will do just that without the headaches. Automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce.
What our email marketing services include:
- Our expertise in ensuring that your emails are designed according to strict guidelines for delivery to the optimum number of your recipients.
- Custom designed template/s.
- Setup of your account within the email management system and application of the custom designed templates.
- Integration of your websites data capture form with the email system contact database.
- Handover of the keys! Training in the system and how to use the templates as well as some tips on best practice email marketing.
Some other things you might want to consider
Permission
With the new spam and privacy laws sending emails without permission can land you in hot water. Make sure the list of subscribers you upload to the email management system have opted in to receive emails from you. Also, make sure that any form you are capturing data from has an opt-in checkbox. Finally, make sure your subscribe forms set expectations about what you will be contacting them about and how often.
Testing your emails
Testing your template design before you send your first campaign is absolutely critical and is something we do for you within our estimate. Almost every email environment will render your email differently. We recommend testing in most if not all of the following: Web - Hotmail, Yahoo! Mail and Gmail, PC - Outlook, AOL 9, Thunderbird and Lotus Notes, Mac - Mac Mail, Entourage and Eudora.
Specific campaign emails
To complement scheduled email newsletters we suggest creating specific campaign style emails when you have major events that deserve extra promotion. Campaign emails are designed specifically for the promotion and allow much more design to be incorporated which in turn should increase the effectiveness of the campaign. Naturally we’d love to help you concept, design and execute these email campaigns.
Don’t just take our word for it. Our work samples will give you a better idea of what we’re capable of.
